Online Flower Shop Coming Soon…

Soon you will be able to shop the world of East of Eliza online…

Flower Subscription

Along with the new online flower shop features of the website you will find a brand new website design and layout for your viewing pleasures.

Even though the ability to shop online will be available, we will still encourage our clients, new and returning, to call the shop to speak with one of our staff personally for all inquiries and floral orders.

All of our work is custom created and we love to speak with our clients to better understand exactly what they need and help make their vision come to life.

In the meantime…

Follow us on Instagram @eastofeliza and Like us on Facebook to keep up with all the things we here at East of Eliza are up to on a daily basis.

The Wondrous Joys of Garden Season and Mother’s Day


Spring is here! Spring is here! The sun is out and so are we!


How many trucks to fill the shop? Let’s count: 1, 2…5…9…oh my…


Inside these creatures we hide our treats and goodies all for you!

What can you spot in these mass arrays?


Lovely Anemones and grasses?!


Look! Look!


Gorgeous Magnolias starting to bloom!

So much to see! Who wouldn’t want these beauties in their own garden? (Time to make those neighbours jealous ;) )


Vines of all kinds


And hanging baskets galore


Underneath which a jungle of ferns grow


Kept on our feet by the one and only China




Our fearless leader is the one to watch though

Her incredible Tetris skills no one can beat

For in mere days a barren landscape magically blossoms


What else are we up to? Well Mother’s Day is this May 11th!


We got roses galore


Gentian Blue


And Passion Flowers too!

Don’t forget one of our arrangements!


Mother’s should be treated like royalty. Ain’t that right China?


*Don’t look at me, you are not worthy*

Well, be your Mother a Diva or not, we are the one stop to give your Mother a FABULOUS Day!!!


And we’re overflowing with flowers to share

So, we hope to hear from you and see you soon!

P.S. China demands it. :)

28 and counting… Reflections on the Feast of St.Valentines

This year, I celebrate my 28th year as a florist.

February 13th, 1986 found me standing bedazzled, up to my elbows in flowers, in the beautiful old Eliza Doolittle Flower Shop on Queen Street East.

I had wandered, shell shocked, into floristry, when my marriage crashed and burned, and the irony that my very first day on the job was all about celebrating love was not lost on me.

24 hours later, amidst the petals that were all that remained of hundreds of fragrant and colourful blooms, I realized I had found love again.

No, it was not just the flowers, beautiful though they were, what had truly captured my heart was the joy of being of service, creating something exquisite to express love and caring.
That’s what we florists do, you see, we translate feelings into flowers. Whether it’s joy or sadness, love or loss, regret or celebration, welcome or farewell – our job is to bear witness to lives unfolding.

This year, Valentine’s Day comes just before Family Day – a much needed long weekend in the middle of a winter that really has had teeth.

We all are a little battle-scarred and struggling to be the best versions of ourselves, therefore I think that a day to celebrate love to launch a weekend to celebrate family, is a heck of a good way to kick misery to the curb.

So celebrate in earnest the love you have in your life and the family that surrounds you – whether that love is a hot romance, steady burning flame or just the love of dear, dear friends.

Whether you go home to a spouse and kids, a devoted roommate or, like me, a dog and a cat – be grateful for whatever love and family you have.

Shout it out
Sing a song
Do a dance
Write a poem
and… if you do want to say it with flowers, I would be delighted to be of service!


Check out our Facebook page this week see the lovely flowers we will have on offer for Valentine’s Day.

After such a long time,


You may have thought that the bloggers of East of Eliza world had packed their trunks and left for the outer reaches of this wonderful planet, never to tickle keyboard again. Fear not, we are all here, admittedly somewhat distracted by all manner of jobs requiring our attention. We have been scurrying about unpacking, stocking, building, fixing, organizing, and as always, creating in order to make this festive season at the shop as lovely as ever.

As is the tendency at this time of year, Chaos has been making frequent visits, arriving unannounced with a far larger suitcase than we had hoped for, and staying a little longer than we had intended. But, faint hearted we are not. We have negotiated the storm in with outlandish and ardent hope that all will be well. With the help of  a few bungee cords, some very strange outfits, an unfailing spirit of adventure, and just a bit of duck tape, all is as it should be. Indeed, in a parallel universe, they will sing songs of our inventive ways and audacious attitudes. Well, perhaps not, but we think they should. At the center of it all, our Fearless Leader reed, has turned herself inside out, sideways and back again to make sure everything is as beautiful as our customers have come to expect. Here are some examples of what we have been up to:





For all our customers who have us wrestle their urns into seasonal loveliness, we are running a week behind. Do not dismay, for we are feverishly working all hours available to us to catch up.

We could give you a list of reasons for our tardiness, which might include such things as;

a broken down van

not enough staff

China’s off her food

falling into a wormhole in which the compass only ever pointed East whilst gathering Juniper


why bore you with such trivia when we think the most important, the most delicious and the most unequivocally  beautiful reason is this..


Meet Arlo Jack Russell Zaidlin, Reed’s grandson, four days old and just perfect.

We will be having our usual OPEN HOUSE  this weekend, Saturday,30th November and Sunday, 1st December. There is all manner of  winter greens, berries, sparkly treats, wreaths etc in the back yard, as well as mixed arrangements, Amaryllis, Ilex berries, to name just a few of the goodies in the store. Warm cider will be served, along with some nibbles for sustenance. We are especially pleased to announce that Nicola will be making guest appearance and helping us in the store on Saturday. It will be very lovely to have her  back with us for the day.

And so,  brimming with happy thoughts of Arlo Jack, seasonal jollies and only slightly barmy.

til the next time which knowing us, faithful readers, might be valentines day,



per all of the E of E gang

E of E